Abel's founder takes a less-is-more approach: "a perfume shouldn't overwhelm a room and a brand shouldn't overwhelm the planet. We create with intention, not excess."
A New Zealand Fragrance Brand Aims To Challenge The Perfume Industry With Its Clean Formulations
Forbes - 12 Sep 2023 02:23
Abel's founder takes a less-is-more approach: "a perfume shouldn't overwhelm a room and a brand shouldn't overwhelm the planet. We create with intention, not excess."
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